Serafim
Parente.
I'm responsible for the operations systems inside a UK lead-gen company — solving the hard problems, then building the tools, workflows and agents that keep them solved. Commercial thinking paired with hands-on building, with AI as the leverage, not the headline.
Practical. Commercial. Ships.
I run Hands Off A.I Ltd — a one-operator systems studio. The premise is in the name: build the machine, hand over the controls, and the work keeps running without anyone's hands on it. The method is always the same — every piece of work breaks into steps; keep breaking each step down until you find the ones AI and workflows can own, and keep a person on QA and judgement.
Beyond the code: training and managing the team, hiring interviews, SOP building, and the roadmap — I run the operation the systems serve. That's the difference between software that demos well and software that survives contact with a real business.
Everything claimed here exists and runs — the portfolio hub opens the live builds, and its autopilot mode will even give you the tour itself.
A team of five becomes one — on QA.
Five departments, one operator.
The same doctrine applied to every department of a real business: break the job into steps, automate the repeatable ones, keep humans on QA and judgement.
Leadership & ops
- Training & team management
- Hiring & interviews
- SOP building & process design
- Tool consolidation — five tools into one platform
- QA-first automation doctrine
Sales systems
- Qualification workbench — ten steps, one screen
- Outreach systems & personalised pitch pages
- Pipeline & booking management
- Sales analytics & rep scoreboards
Marketing systems
- Meta ads — AI sweep, audit-logged actions
- AI creatives — Higgsfield · Seedance · GPT Image
- Email workflows & blasts
- AI site audits & website building
- Attribution to real bookings
Telesales & voice AI
- Voice agents that qualify & book
- AI QA scoring of every call
- Same-day coaching reports
- Compliance-aware call ops
Data & reporting
- Unit economics & pricing
- Business-model lab — unit-tested maths
- 14-tab reporting suite
- Geographic placing analytics
Built, shipped, running.
The narrative — each entry opens its chapter in the business-facing portfolio hub. For the raw proof, the appendix below opens every build live.
Crew CRM
An AI-run CRM for trade businesses — nine screens, an AI coordinator you talk to that drives the app itself, voice, quotes, pipeline, call log. The flagship you can drive.
SYS / 02The operations platform
A ~135,000-line operations platform built solo — 93 serverless automations across GHL, Meta, Stripe, voice AI and UK EPC data; qualification workbench, call hub, sales CRM, billing, and a 14-tab analytics suite. Replaced the Zapier + Sheets + n8n + GHL sprawl.
SYS / 03Departments on AI
Creative production on Higgsfield · Seedance · GPT Image, the Meta ad-ops agent with dry-run safety and real-booking attribution, the voice agent + call-QA judge scoring every call, and the model lab. Hundreds of hours a month, handed back.
SYS / 04The website factory
An AI-native CMS plus a 25+ template library and a cold-prospect personalisation pipeline — name + URL in, a branded "here's your new website" page out.
SYS / 05Sales assets
Click-through pitch-deck engines, webinar pages with live countdowns, scroll-choreographed animation cloned 1:1 from reference sites — sendable links that close.
SYS / 06The factory itself
The meta-exhibit: the AI build pipeline that produced everything above — skills, verification loops, image generation, measured design recreation. The machine that builds the machines.
Exhibits. All of them live.
A CV says "built an AI CRM" — this one lets you open it. Every plate below is the real, running build, not a screenshot. Click to open full screen.
Leverage over headcount.
Hands off — by design. Hands Off A.I Ltd — operating principle
Where the work lives.
Aug 2023 — present
Director & systems builder
My own studio. Everything in the portfolio ships under this flag — AI systems, automations and web production for businesses that want the busywork to run itself. Offered as fractional capacity, focused sprints, or full growth-system builds.
Oct 2023 — present
B2B contract
Consultant — Operations & Automation
An embedded engagement run through Hands Off A.I — operations, marketing systems and the AI build programme for a UK lead-gen operation and its installer-industry clients. Built and run inside it: InstallrHub — the 135,000-line operations platform (93 automations, 33 screens, built solo), the voice-AI + call-QA pipeline that replaced manual recording review, the Meta ad-ops agent automating ~90% of the weekly loop, and the creative production line on Higgsfield · Seedance · GPT Image. What would have needed new hires, the AI stack absorbed — hundreds of hours a month handed back.
Running the operation
Team management, hiring and interviewing, process design, pricing and unit economics — the commercial judgement that decides what's worth building at all.
2022 — 2024
Marketing & sales, before the studio
Marketing Manager — Halo Corporate Finance (Dec 2023 – Sep 2024) and TechMan Garage Management Solution (Nov 2022 – Jul 2023, sales & marketing rep → marketing manager). Before that, self-employed personal trainer at PureGym (2022) — selling face-to-face, every day. The systems above exist because the sales and marketing jobs came first.
Take your hands off.
If your business runs on busywork someone has to remember to do, let's change what "someone" means. Ten minutes, no pressure.